About

Bringing Wall Street tools to Main Street, since 2009.

Cheaper commissions, faster execution and affordable computing have put institutional-style automation within reach of independent traders. We build that automation for one market, and keep it simple.

Simple by design

A trading system is a set of rules for entries, exits and stops. Ours uses only a few variables, because adding complexity rarely makes a good system better.

Rules over emotion

Every strategy is backtested, then executed automatically, so decisions in the session follow the plan rather than the moment.

Money management first

How much to risk, total exposure, where to stop and how large to trade matter more over time than any single entry. Stops and sizing follow account equity.

Mark Stroupe, founder of Emini Futures Day Trader, speaking at an event
Founder

Mark Stroupe

Mark began trading in 1998, focusing on U.S. Treasury bonds and foreign currencies. In 2009 he founded Emini Futures Day Trader LLC to give individual traders the kind of automated tools institutions use.

He designed and maintains the company's trading software himself, from the NinjaTrader strategy to the nightly optimizer and the Trade Assist portal.

1998Starts trading Treasury bonds and currencies
2009Founds Emini Futures Day Trader LLC
Today30 ES strategies re-optimized every night, delivered through Trade Assist
Please note. We are a publisher of trading software and general information, not licensed financial planners, investment advisors or brokers. Nothing on this site is individual investment advice. Speak with a qualified professional before trading futures.